Car Dealer Websites

As the automotive industry's best website design company Chroma Cars Media websites combine over 20 years of automotive advertising & merchandising experience with real-time user behavioral & dealer website heat mapping. We leave nothing to chance and believe in ONE correct car dealer website design & content construct; the one that speaks most effectively & efficiently to your current and prospective dealer customers. The automotive website we will evolve in button & feature placement & content as your dealership’s website shoppers teach us their preferred path to appointments and purchases. At Chroma Cars Media trendy web design takes a backseat to delightful, user-friendly navigation. Our exclusive value-building, detailed stock search results and vehicle display pages easily convert dealer website traffic into showroom, service or parts department visits. Benefits of a Chroma Cars Media Dealership Website:

• Responsive web design with a dedicated mobile first interface (for a better consumer experience).
• Integrated consumer reviews module, so online shoppers are consistently exposed to the positive reviews left by your previous & current website customers.
• A detailed SRP search tool that starts with the most popular website search patterns (make, model, mileage, colour, options and price) but can easily evolve based on monthly user heat mapping.
• True organic search where customers can search quickly by any keyword
• A customisation-friendly model line up on your homepage. Whether you are a franchise car dealer or an independent car dealer we customise your website’s front line to showcase the cars, 4x4’s, crossovers or vans that represent your heaviest monthly vehicle sales volume.
• Proven menu layout - From years of data, tracking millions of website visitors we’ve learned the menu layouts that move shoppers through a website and into your dealership.
• Customisable content - Our team of in-house professional automotive writers can fill your website pages with keyword and customer-centric content consumers will read and through which low funnel shoppers will react & transact.
• Available blogging services - hyper-local content is key and our team of community content writers will help you win organic results for long-tail web search terms that turn into showroom, service & parts counter traffic.
• SEO - From the day we launch, your website includes a higher level of search engine optimisation than the best known car dealer web providers in the car dealer SEO industry.
• Featured vehicles - Showcase specific vehicles on your website homepage carousel and in your specials menu
• SRP - our SRP is designed to answer every automotive website visitor’s most common questions to strengthen their impulse to click into your vehicle display pages.
• VDP - our vehicle display page has an industry exclusive “clicks over scrolls” sticky header that provides a distraction-free website shopping experience and keeps each vehicle’s year, make, model mileage and price in full view at all times.
• Price ladder - From OEM-mandated to dealer inspired vehicle pricing structures the Chroma Cars Media price ladder comes ready to replicate. Why fight restrictive website code when Chroma Cars Media can build your preferred website pricing structure your way?
• Our best car dealer websites fully integrate with ANY third party chat, trade-in value, finance provider etc.
• We are fully integrated with Google Analytics, Adwords, Yahoo & Facebook/Instagram
• Real time connection to Chroma Cars Media stock manager, updates appear instantly
• Dealer & data driven continuous automotive website design & delivery. Whether the data suggests it or our dealers ask for it, if it helps sell more cars or activate more service appointments we add it to the code.
• Streamlined, easy to use & mobile friendly for every generation of web surfer from Gen Z to the elderly.
• Proven to convert visitors into showroom visitors, service advisor appointments and parts counter customers.